Project:

Holiday Search Results

This was the results page when a user submitted the search form, either on the home page or in the header.

Search form
Previous Design

ISSUES:

  • Search results were pushed down the page with superfluous information. A holiday deal at the top of search results could lead the user to a completely different part of the site

  • Each hotel would show many deals associated with it, this limited the users ability to compare.

  • The layout was poor, results spaced out and 

Dark Wood Panels

INTERIM UI DESIGNS:

  • Search results were pushed down the page with superfluous information. A holiday deal at the top of search results could lead the user to a completely different part of the site

  • Each hotel would show many deals associated with it, this limited the users ability to compare.

  • The layout was poor, results spaced out and 

Previous design
Dark Wood Panels

PHASE 2:

An increase in conversion had been seen from the first phase of design improvements, however we were still seeing up to 20% abandonment from this page.

The information had been improved, we were now showing an image of the destination and some basic information on average temperature and flight time. We were also including a lead in price to tempt the user.

The filtering that I'd wanted to introduce was now to be featured on the new design.

After various discussions and concept testing phase 2 was launched. This allowed a user to refine the destination suggestions based on their preferences.

I also surfaced individual hotel deals with an immediate converting CTA, removing a step in the journey.

Dark Wood Panels

final ui designs

Dark Wood Panels
Dark Wood Panels

© 2020 Benjamin Adey