PROJECT
Holiday Search Results
This was the results page when a user submitted the search form, either on the home page or in the header.
ISSUES:
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Search results were pushed down the page with superfluous information.
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A holiday deal at the top of search results could lead the user to a completely different part of the site.
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Each hotel would show many deals associated with it, which limited users' ability to compare.
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The layout was poor, results were spaced out and misaligned.
Previous design
PHASE ONE DESIGNS
Changes made:
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Multiple iterations to arrive at this design, all A/B tested.
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Thinner deal row allowing more deals per page without hiding information.
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Whole row with exception of info link is hyperlinked to deal - increased click-ability.
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Price next to CTA.
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Remove red colour from 'show more' - remove conflict with CTA.
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Remove phone numbers - drive all conversions through click.
PHASE TWO DESIGNS
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Refined filters, price calendar and sort on mobile & tablet.
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Added USPs for providers (Bag included, Free Transfers, etc).
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Reduced number of deals per hotel - 'compare more' added to reveal more.
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Redesigned filters to be digit-friendly on mobile.
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Introduced brand changes.
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CTAs changed from red to green.
