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PROJECT

Holiday Desination Finder

Result page shown when a user selects ‘Any Destination’ from the holiday search form.

 

Users:

  • Know their preferred departure dates

  • Know the duration of their holiday.

  • Are unsure of where to go or are open to destination suggestions.

  • Want to compare prices for various destination suggestions available for their chosen dates.

 

Issues with the previous design:

  • Displayed only a simple list with CTAs

  • Included no destination details

  • Included no imagery/inspiration 

  • Included no ‘from’ pricing

  • Showed a high bounce rate

Previous destination finder design

Previous design

  • Destination images.

  • Average temperature for month of travel.

  • Flight time.

  • Lead in price of deals.

  • Responsive grid layout.

PHASE ONE 

Holiday Destination Finder wireframes version 1
Holiday Destination Finder Mobile Designs
Holiday Destination Finder Laptop Design

PHASE TWO:

Phase one improved conversion, but still had up to 20% abandonment on the page.

Phase two:

  • Filtering was introduced to allow users to refine destination suggestions based on their preferences.
     

  • Individual holiday deals surfaced with a strong, conversion-focused call-to-action.
     

  • Extra step in the purchase journey was removed to streamline conversion.

Holiday Destination Finder wireframes version 2
Holiday Destination Finder UI Design
Holiday Destination Finder Tablet UI Design
Holiday Destination Finder Laptop UI Design

© 2026 Benjamin Adey

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